RFID solutions providers have implemented back of store solutions in large scale at the palette level, with examples increasing of retailers who are deploying RFID in the front of store. Encouraged by the development of industry standards, major technology companies such as Microsoft, Intel, Oracle and IBM have made significant investments, which puts standard, interoperable RFID within the grasp of many more users. Tags now come in a wide variety of shapes and sizes, enabling tagging of any product, size or application ó at very low cost and high return on investment.
The majority of North American consumers now have Smartphones, that are trackable (either passively or actively) and provide a host of capabilities to create real time value interactions with consumers in store. The telecoms are working to advance the off-loading of their network demands to smart wifi networks, as well as encouraging the deployment of new NFC and other technologies to increase the usefulness of the phones, and their own participation in the payment as well as information eco-system, and new micro revenue streams.
Economies of scale are being delivered for both classes of device ecosystems which reduce the cost of capturing 3D data and applying advanced data capture and AI techniques in relation to the increased capacity to influence transaction outcomes while not infringing on consumer privacy considerations.
Intelligent Merchandiser provides a coordinated framework for increasing that capacity to influence outcomes. Whether it is capturing, interpreting, evaluating and using that information in real time to optimize outcomes by store or projecting learnings to the design related to other stores, IM offers mass retailers next generation capabilities to better merchandise their stores as well as promote to and engage with their consumers.